The Marketing Strategy Behind Kylie Jenner's $1B Brand

Kylie Jenner.

Once named Forbes’ richest "self-made" woman with $1B+.

In just 3 years.

All through the power of branding, scarcity, & social influence.

Here’s the marketing strategy behind how she pulled it off, all while being under 25:

She's been able to amass over 350 million followers on Instagram.

But Instead of partnering with other brands like most celebrities...

Kylie decided to launch her own brand and sell directly to consumers.

In 2015, at just 18 years old, she launched Kylie Lip Kits with a limited stock of 5,000 units.

The lip kits sold out instantly when she shared them with her audience!

She rebranded to Kylie Cosmetics and kept selling out products for months.

One of her key strategies was creating scarcity:

Releasing limited lip kit shades that had her audience rushing to buy.

They knew if they missed out, they might not get the chance again.

In 2016, Kylie introduced new items through her holiday collection...

which ended up selling over $19 million in just 24 hours!

She then expanded into brick-and-mortar with pop-up shops, offering exclusive launches and meet & greets to her fans.

These strategies paid off big time.

Her brand sold over $420 million in just 18 months!

Later, she sold a 51% stake in her business for $600 million, valuing the company at over $1 billion.

Kylie didn't stop there.

She's since launched multiple brands, including swimwear, skincare, and baby products.

Her brands sell over $500 million a year, all through social media!

This story shows us the power of having an audience and how celebrities are leveraging their influence today.

Kylie's success is a prime example of how personal branding and smart marketing can turn into a thriving business empire.